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PH 03, 5/1, As Carona Mohapatra, VP & Head – Digital Marketing at Janalakshmi Financial Services says, “On first look, the logo looks bright, modern, contemporary, represents Wipro’s IT and Digital Transformation offerings and seems that it would render itself well to digital media… It was founded in 1945 as a consumer products company, but by the 1990s had largely shifted to computing and software technology, and is today one of India's largest IT companies, on a par with Infosys and TCS. Wipro logo vectors. According to Wipro, the new logo represents the way the company “connects the dots" for its clients, integrating deep technology and domain expertise, applying insights from across industries. The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it "connects the dots" for its clients. 41 Wipro Logos ranked in order of popularity and relevancy. As part of the new brand identity, Wipro unveiled a new logo. During my stint as Chief Marketing Officer of Wipro Technologies (2005 – 2010) I did not like the logo because it was difficult – and expensive – to reproduce as it had lots of colours and shades. In fact, Happiest Minds crowdsourced the design of the company logo at inception around 5.5 yrs ago. Wipro says that the dots in the logo represent … With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry. Wipro – one of the top MNCs of India – had to re-design its logo to a dark integrated rainbow coloured sunflower depicting the company’s integrity and values. The dots form four circles and feature four different sizes, representing growth and progress. The lowercase WIPRO wordmark is executed in a smooth and modern sans-serif typeface which is very close to such fonts as Brandon Grotesque Office Bold and Fibra One Bold, but with some lines modified and without any dot above the letter “I”, as it is replaced by one of the circles of the emblem, in green. The “Applying Thought” tagline was written in a simple sans-serif cursive, adding a touch of professionalism and stability. And this, in my view is the biggest shortcoming of the launch of the new logo – not tying it in strongly with Wipro’s big push into digital. The multicolor palette of the WIPRO logo is a representation of a multitasking and progressive company, which can provide its customers with all the possible technologies and not just follows the latest trends, but goes further and faster. Logo. "The … However, that is not really the case. Replacing a logo featuring a multi-coloured sunflower introduced in 1998, Wipro's new logo comprises multi-coloured dots in four circles. It consists of 3 elements which have to be used together always. A n identity is a seal of recognition. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. Wipro New Logo logo vector. The Free Dictionary. CTRL + SPACE for auto-complete. Write CSS OR LESS and hit save. Wipro said it had launched a new brand identity to ‘underscore its commitment to tranformation and evolving client expectations.’ “Our brand identity is a visual expression of what we do and mean, for our clients. It was making a promise and a call to action to what to expect from the brand. Big. We are an innovation-led, digital transformation partner built for today’s digital challenges. The new logo represents the way the company “connects the dots” for its clients. New. From building more adaptive "business-anywhere" frameworks to advanced technologies that fuel the intelligent enterprise, Wipro helps businesses thrive in a world defined by disruption and fueled by transformative technology. “Applying Thought” the former tagline did lend itself nicely to IT and we used it successfully in campaigns. Karnataka. It is also not particularly unique, reminding many of the Thomson Reuters logo. ‘Applying thought’ was not just a line. The old logo with the multi-coloured sunflowers, which had been introduced in 1998 has finally been replaced with a new logo, comprising of dots. As every organization is trying to transform its brick-and-mortar CX to a digital one, it’s a story that is certainly worth talking about. The new site does a better job of conveying their digital capabilities and is much simplified from a navigation perspective. Download free Wipro New Logo vector logo and icons in AI, EPS, CDR, SVG, PNG formats. Wipro on Tuesday said the company changed its logo and unveiled its new brand identity. In my opinion it stood for the brand’s prowess in delivering excellence IT Services. “The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era,” the company said. The new logo signifies that Wipro connects the dots for it’s clients while maintaining the colors from the Continue Reading Wipro under the new CEO Mr.Abid Ali Neemuchwala started a transformation process in terms of culture,business and technology a year ago. In fact, when the IT major changed its logo in 1998 to the bright, multi-coloured logo of a flower, it then sparked off a lot of conversation. From an overall marketing perspective more could still be done to reinforce the assets they have to back the new positioning. As part of the new brand identity, the company also unveiled a new logo. The new Identity represents the diverse businesses of Wipro Limited and its Values. Previously, as Chief Marketing Officer of Wipro’s IT business and as Global Brand Manager at Infosys, Jessie has been recognized for her contribution towards putting the Indian IT industry on the global map. We focus on the things that matter - the insights, the interactions, the integrations, and innovations that make extraordinary things happen for brands, businesses and their customers. The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it “connects the dots” for its clients. Wipro should have retained ‘Applying Thought’ for some more time or replaced with another suitable line.”, Sometimes how you get your logo done can be a story in itself. Shombit Sengupta, the founder of Shining Emotional Surplus, tells us how he created Wipro's new 'Rainbow Flower' logo using the 'Emotional Surplus' strategy. Wipro. And this is directly energized by our Values. Five of Wipro's manufacturing and development facilities secured the ISO 9001 certification during 1994–95. As U. Rajasekharan, Director – Marketing & Communications, Symphony Summit says, “The company’s new logo is a minimalistic, resonates with the digital age and reflects its confidence in cutting through the complexities of the evolving market. Wipro New logo vector. It consists of 3 elements which have to be used together always. The Rainbow Flower (1998 – 2017) has finally been retired  As has the “Applying Thought” tagline. A logo is just a picture and what matters more is what it stands for. The winning design of a ‘happy person with open arms’ came from an employee of a competitor firm, and that design was then adapted to professionalize it for brand usage.”. The redesign of 2017 completely changed the concept of the visual identity design for the brand. Download free Wipro New vector logo and icons in AI, EPS, CDR, SVG, PNG formats. But. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. do join the conversation on my LinkedIn page, Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift, Pluralsight and Adobe Empower Digital Marketing Professionals to Master Adobe Experience Cloud, 5 Ways to Strengthen Internal Communications in a Crisis, Content form and value is more important than volume. Rainbow is the union of colours and Wipro journey to top is no less vibrant. The Values are … At LogoLynx.com find thousands of logos categorized into thousands of categories. The multicolor palette of the WIPRO logo is a representation of a multitasking and progressive company, which can provide its customers with all the possible technologies and not just follows the latest trends, but goes further and faster. With the acquisition of Designit and Appirio, Wipro has brought in great digital design capabilities and international resources. This site uses Akismet to reduce spam. The sunflower was a hat-tip to Wipro’s heritage in vegetable oils. Wipro Logo and Tagline Wipro Limited is an Indian Information Technology Services Corporation headquarted in Bangalore,India. Has. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro's expertise to address their business requirements and drive future opportunities in … While I like the sleek, daring look, I wonder why they have done away with their famous tagline ‘Applying Thought’. Learn how your comment data is processed. Today the company has 175 thousand of employees and operates across all the six continents. About. WIPRO stands for Western India Palm Refined Oils Limited From a messaging perspective the marketing team should lead with this new capability and use the logo as just a prop to support that story. You have entered an incorrect email address! This color combination was created by user Keshav Naidu.The Hex, RGB and CMYK codes are in the table below. The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their … Richmond Road, Shanthala Nagar Wipro is an Indian brand of a leading technology and consulting service company. Ashok Nagar, Bangalore 560025 The colors are blue, red, yellow and green. Wipro Identity was rearticulated in 1998. As Kiran Veigas, Associate Director and Head – Corporate Strategy and Marketing says, ‘Should Wipro have considered crowdsourcing their logo to create the best one that meets their unique requirements? Wipro Infotech and Wipro Systems were amalgamated with Wipro in April that year. Wipro Limited is an Indian multinational information technology (IT) services company. Its wordmark was changed from the capitalized inscription to a lowercase one, and the fancy smooth typeface was replaced by a simple and straight sans-serif. There was always an ongoing conversation on how to elaborate on the tagline – how to PROVE that Wipro was applying thought ie IP, labs, R&D investment etc. Find all the logo and taglines, slogans of the worlds leading companies, teams, government departments, cars, mobiles, smartphone, tv makers Infosys Logo and Tagline - Infosys Limited is an Indian Multinational Corporation that provides business consulting, Information Technology, and … Save my name, email, and website in this browser for the next time I comment. The tagline, in most cases, helps the brand tell its story, in a way that leaves a lasting impression. ... to surpass Splash products' steady 10 percent growth over the past decade with the full-speed marketing of its new products. The WIPRO logo has no rich history, but two of the versions, created for the company in 1998 and 2017, are very bright and creative, pointing on the endless possibilities of the company and its special and unique approach to the Lester technologies. From an uniqueness point of view, the logo does not get any points, and when it comes to representing the sheer diversity of Wipro Group’s offerings and capabilities I see a big disconnect.” Amongst alumni who have yearned for a new logo over the years the logo has arrived without the expected sizzle. The logo was chosen on the 31st of May 1999 and is still used. The Wipro Logo Colors with Hex & RGB Codes has 6 colors which are Russian Violet (#301157), Mikado Yellow (#FFC412), Jazzberry Jam (#B4156E), Ateneo Blue (#053674), Moonstone (#389BB5) and Android Green (#A4CE4F).. However it was pretty new at the time and there was a lot of emotional attachment to the Flower so it stayed and we worked with it. The colorful sunflower was removed, and now the WIPRO emblem featured a circular shape, composed of numerous solid dots in a gradient rainbow palette. Perception is that Wipro has not yet made the leap to digital, whereas actually, in terms of capabilities they are certainly amongst the top. Dropping the tagline was a surprise, as much of Wipro’s messaging was built around the previous one. Designit’s founder, Mike Hallstrup, has in fact has done an interview around “Connecting things in a new way” which could very well be the messaging brief for the new logo. WIPRO is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms. A. It was established in 1945 by Mohamed Premji. East Brunswick, New Jersey, USA and Bangalore, India - May 2, 2017: Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today unveiled its new brand identity. Story. The logo, introduced by WIPRO in 1998 boasted a very detailed sunflower, placed above the sleek and elegant wordmark with a tagline, and enclosed into a thin blue circular frame. Wipro Identity was rearticulated in 1998. Wipro’s new logo, the ‘connect the dots’ image with the company’s name emblazoned in its centre has not created a ripple as far as company logos go. The bright composition was balanced by a black inscription, executed in a custom typeface with the end of the letter lines elongated and sharpened. The Company was incorporated on 29 December 1945, in Mumbai by Mohamed Premji as “Western India Palm Refined Oils Limited”, later abbreviated to ‘Wipro’. The new identity, along with the logo, would mark Wipro's emergence as a trusted digital transformation partner to clients, delivering at global scale with increasingly localised capabilities, and leveraging hyper-automation, robotics, cloud, analytics, cognitive and emerging technologies. As Carona Mohapatra, VP & Head – Digital Marketing at Janalakshmi Financial Services says, “On first look, the logo looks bright, modern, contemporary, represents Wipro’s IT and Digital Transformation offerings and seems that it would render itself well to digital media. The verdict from most alumni and brand experts (do join the conversation on my LinkedIn page) is that the new logo is nice but continues to be impractical in terms of reproduction whether as a favicon or in black-and-white. As the world transitions to a new normal, Wipro is empowering a more resilient future for customers and communities. The new logo for 2023 FIBA Basketball World Cup is revealed, WTA updates its logo, launching a storytelling campaign, Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism. We have 2 free Wipro vector logos, logo templates and icons. Google uses the most the logo with four different colors for the letters of the company. Jessie Paul is the Founder and CEO of Paul Writer, a firm she founded in early 2010 to raise the bar for marketing in India. The. Rainbow Flower 'Wipro' (written in black) 'Applying Thought' (written in black) … The sunflower was diagonally colored into green, yellow, red, purple, and blue, the colors of the rainbow, evoking a sense of happiness, passion, and joy. Which ensured that this was always a focus. 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